Rank: Advanced Member
Groups: Administrators
, Premium, Registered, WebAdmin
Joined: 5/30/2009
Posts: 103
|
Sustainability Innovation: Harnessing Creative Destruction
Firms pursue sustainability innovation strategies due to supply driven motivations, demand motivations, and institutional/political motivations. Often these motivations are coevolutionary, arising from interactions among the multiple stakeholders. However, there is the real possibility that the sustainability innovations arising from these motivations may disrupt the existing bases of competitive advantage. How do firms harness creative destruction when pursuing environmental sustainability efforts? Are the talents and special expertise externally and/or internally available for successful exploitation of creative destruction? Is there a global model of firm sustainability innovation?
Anyone with any interest/experience in this topic?
|
Rank: Advanced Member
Groups: Premium
, Registered
Joined: 7/17/2009
Posts: 36
|
I think many companies are coming around to the realization that sustainability does not mean financial ruin, but on the contrary, makes firms more profitable in the long run. I have seen emerging streams of research that now argue that this is so. As an example, management consulting firm AT Kearney's recent report stated: "..... “sustainable” and “affordable” don’t have to be mutually exclusive. The Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis report concluded that in 16 out of 18 industries, companies committed to sustainability have performed better in the financial markets."Reuters also reports: "....Mountain Equipment Co-op, IKEA Canada, Walmart and Home Depot were among the list of the leading green businesses in Canada.
They listed H-E-B in the United States, LUSH, Marks & Spencer, Alliance Boots, Monsoon and Tesco in Britain, Musgrave Group in Ireland, Monoprix and Carrefour in France, Aeon in Japan, and Woolworths in Australia.
Using solar panels and geothermal heating for energy sources and creating "eco ambassadors" to lead initiatives were some of the "green" activities underway but a common thread was the involvement of staff and managers." Many of these companies are giants in their respective industries.
|
